Personal AI strategy consultant
The strategy consultant that
never stops watching your
competitors.
Every week — what changed, why it matters for you, and what to do next.
How it works
The questions a good consultant answers
What changed? Why does it matter for us? What should we consider doing? the-circular answers these continuously — not once a quarter.
It learns your world
Connect your company context — strategy, market position, priorities. the-circular internalises your business and what matters to it from day one.
It watches all week
Every day, it monitors signals across your competitive set, your industry, and the regulatory environment — detecting what genuinely changed against what it already knew.
It delivers a brief, not a feed
Every week you receive a short, source-backed brief: the few things that actually changed, why each matters for your strategy, and what to consider doing.
It gets sharper over time
Continuity is the edge. The longer you use it, the richer its memory of your market — and the more precisely each brief speaks to your company.
What it watches
Broader than competitive intel
A good strategy consultant doesn't just watch competitors. the-circular monitors the full environment around your business — so you don't have to stitch together competitive intel, industry research, and regulatory monitoring yourself. That synthesis is the job.
Competitive moves
New products, pricing changes, strategic hires, funding rounds, partnerships — the moves that shift the landscape.
Industry shifts
Market dynamics, analyst revisions, emerging trends, and sector-wide patterns that shape where things are headed.
Regulatory landscape
New rules, proposed legislation, compliance updates, and policy changes that affect your operating environment.
Emerging risks and opportunities
Early signals others miss — the things that haven't happened yet but warrant your attention.
The weekly brief
The habit that keeps you ahead
Every week: the few things that actually changed in your market, why each one matters for your strategy, and what to consider doing. Short. Source-backed. Ready to forward to your board.
This is the product's heartbeat. Everything else — on-demand deep-dives, consulting-grade deliverables — grows from this single loop working.
Weekly intelligence brief
Week of May 12, 2025
Acme Corp repriced their enterprise tier — down 18%.
Likely a response to your Q1 win in the mid-market. Warrants a pricing review.
Two analysts revised sector growth down by 2pp for FY26.
Consistent with the demand signals from your last three sales calls.
New data-residency guidance proposed in the EU — comment period open.
Status: proposed, not final. Relevant to your EU expansion timeline.
All claims source-linked
What it isn't
Consulting-grade strategy, delivered by software
Not a chatbot — it has memory and context. Not an alert feed — it offers judgment, not volume. Not a single-domain tool — the synthesis across competitive, industry, and regulatory is the job. Continuous, not quarterly. A fraction of the cost.
Low noise
Not a feed. The few things that matter, interpreted. Low noise is a design constraint, not a setting.
Source-backed
Every important claim has a visible source. Every judgment carries an honestly calibrated confidence level.
Time-aware
The product always knows what changed since last week, last month, last quarter.
Context-aware
Built around your strategy, your competitors, your priorities — not a generic market.
Judgment, not summary
What changed. What it likely means. What to watch. Never a generic recap.
Executive-ready
Every output is usable, as-is, in a leadership meeting or a board memo.
Early access
Boardroom-grade strategy. Continuously, not quarterly.
We're onboarding a small number of founders and strategy leads in our first cohort. Request access and we'll be in touch.
For founders, CEOs, and strategy leads at companies too small to afford an intelligence function — but too big to fly blind.